http://www.seattlemet.com/slideshows/2016/11/17/filson-opens-up-shop-in-ballardhttp://www.mr-mag.com/filson-opens-new-neighborhood-concept-shop-seattle/
Brick and morter is far from dead. It just needs to be re-invented and the right balance found between physical shopping and virtual. Filson’s delivers a visual and tactile treat in their new neighborhood store.